KYOCERA Document Solutions
A strategic decision with far-reaching repercussions
The effects of color on human psychology have been explored for millennia with much curiosity. In the present day, scientific, sociological and psychological reports have unlocked the potential of color as a key strategic tool for any businesses that is looking for an edge. In the document solutions industry, color is one of the most important strategic assets when it comes to saving time, improving productivity and even increasing the profitability of document printing.
However, the importance of optimizing costs in a highly competitive environment has led many businesses to shy away from color, believing it to be an investment with little return.
Many organizations which produce documents for marketing purposes continue to rely exclusively on on monochrome devices and miss out on lucrative opportunities as a result.
Why is color so important?
In truth, businesses can’t do without color. In advertising and marketing, it is estimated that around 85% of consumers prioritize visual elements when making purchasing decisions.
Color perception, which of course works precisely through sight, is a hugely important visual element. Thus, in the 90 seconds on average that a person takes to form a value judgment about something, 60% of the time they do so exclusively based on color.
Therefore, the use of color printing in sales documents can mean the difference between success and failure.
The impact of color on perception is also important for employees, and becomes an everyday advantage that optimizes and streamlines document usage. This is due to improved comprehension, enhanced information retention, optimized document searches, reduced typing errors, and even streamlined invoicing processes.
The true profitability of color printing
By employing the right technology and know-how, companies can not only make efficient use of color, but also create long-term sustainable printing strategies.
They can do this without compromising the excellent service they provide to customers.
Defining the pillars of a color strategy
Using color without well-defined guidelines for consumption can lead companies to overestimate quotas and reduce the profitability of processes that previously offered good returns.
For this reason, color printing must always be accompanied by a framework of needs and objectives.
In the printing industry, costs are calculated per copy and not by coverage: this can be a good starting point to understand what the priorities should be when improving your organization's documents.
Assuming that the volume of work is not large, and that sometimes the information generated needs to be displayed visually, you can optimize your printing by:
- Giving priority to color only in marketing proposals.
- Setting the appropriate print quality on the device.
- Prioritizing shading over solid colors.
- Controlling the print margins and the fit to the paper edge.
- Selecting the right chart to present your data while minimizing the use of pie-charts.
A good color printing strategy is one that maintains a sustainable balance between size and quality. Don't dismiss the potential of color just because you think you can reduce costs or because of the possible technical complexities you may encounter.
Kyocera technology makes it easy for you to integrate color into all your document printing processes.
Discover MyQ advanced color management
Protect your data, manage production and control printing costs without sacrificing the use of color.
Color efficiency with Three Tier-Color
In conjunction with MyQ, this technology allows you to optimize color printing costs by categorizing different tiers of color.
Set color printing costs based on actual toner usage per page.
Identifying the keys of color printing
The best strategy requires the best knowledge.
- Color ink – more than just an extra cost
- The proven effects of color print
- Color psychology as a strategic basis for printing